IAB MIXX Awards
Project
On 1 December the IAB MIXX Awards put digital creativity in the spotlight. Around 600 guests are expected at Brussels Gate: creative agencies, brands and marketing decision-makers who come to see which campaigns and ideas set the standard this year.
The awards recognise work that shows what digital creativity and innovation can achieve, and they give the people behind it a stage.
Categories
The awards are divided in four categories plus a special award.
Digital Campaign:
Best Branding Campaign
Best Performance Campaign
Best Commerce Campaign
Digital Channel
Best Search Campaign
Best Social and Influencer Campaign
Best Digital Broadcast Campaign (OOH, TV & Audio)
Best Retail Media Campaign
Best Owned Ecosystem Campaign
Digital MarTech & AI
Best Use of Data & Analytics
Best Customer Experience (CEX) Journey
Best Use of AI
Best Digital Platform
Best Belgian Marketing Tool
Digital for Good
Best Environmental Impact Campaign
Best Social Impact Campaign
Best Non-Profit Campaign
Special award: Digital Agency of the Year, for the agency with the most points across its wins
Programme
18:30–20:00: Networking reception
20:00–22:00: Award ceremony
22:00–00:00: Afterparty
The IAB MIXX Awards take place on the same day as Digital First Congress and in the same venue, so a single visit to Brussels Gate can cover both.
Key facts
Date: 1 December
Location: Brussels Gate
Timing: 18:30–00:00
17 awards: 16 awards divided in four categories, plus Digital Agency of the Year
600 guests expected: creative agencies, brands and marketing decision-makers
Reception, 3-course seated dinner and after-party
IAB Belgium, powered by BAM - the official Belgian division of the Interactive Advertising Bureau, bringing the digital advertising and marketing industry together